Shop windows that shine · From Cologne

Ventaluz.

Your presence, right on the screen: brand, offers and promotions in your own design — as natural as on your website, with no print shop and no waiting. Paired with service that picks up the phone.

A cooperation of
Menu displays above the order counter of a pizzeria
01 / Hospitality

Change the dish of the day? Three seconds — and every screen follows.

Discreet menu displays on a brick wall in a café
02 / Café & Bar

The menu, digital — discreetly integrated into the interior.

Illuminated retail shop window at night
03 / Retail

Visible, even when the shop is closed.

Your shop window, in your hands.

Use your own screen or buy one, connect the controller, deliver your content — and if you like, we take over design and operation entirely. A price you can work out in your head: one base fee per store, plus 20 € per controller.

01 / Your display

Hardware, set up once.

Shop window · Counter · Foyer

You use your own screen or buy one on our recommendation. We deliver the Ventaluz controller preconfigured — one piece of content per controller, on several screens at once if you wish.

How the process works
02 / Your media

Your own content, live in an instant.

Images · Videos · Offers · Opening hours

Offers, opening hours, photos, promotions: you supply the material, we build your slideshow from it. Changes we roll out remotely — no poster printing, no waiting.

Plans & pricing
03 / Our service

Operation without the effort.

Setup · Updates · Support

Maintenance, updates and support come from us — with a named contact. On request we take over design and content entirely.

Get in touch

One screen, everything your business has to show.

Assemble your display from ready-made modules — menu, weather, opening hours, key figures, wayfinding and more. A selection from the module catalogue — which modules your location gets, we settle during setup.

Playlist · this is what it looks like in the editorYou change order, duration and content yourself

Try the software Editor demo, devices, media library and schedule, no login required.

The screen answers.

Scan the table card and the phone becomes a remote control: call for service, vote, play along. No app, no login. Choose on the right what the guest sees, and tap on the phone.

Screen behind the counter
Café Marlene
QR code: scanning opens ventaluz.de, guest interaction section Table 7 Menu · Service

Café MarleneTable 7

No login · in-store only

Guest's phone

Ask about guest interaction The QR code on the table card is real: scanning leads right here.

No glaring ad sign. A better business.

A display can be a neon hell — flashing, loud, slapped on. Or a calm, well-thought-out tool that suits the shop and genuinely helps customers. We prefer the latter: discreetly integrated, in the interest of your business — instead of simply sticking an advertising sign on the wall.

Ventaluz display in an optician's shop window showing three eyewear offers

This is how it looks in the window.

Two displays in the shop window of an optician in Kaarst, in operation since July 2026: offer panels in landscape, services and opening hours in portrait. Designed in the customer's look, updates we roll out remotely — the controller sits invisibly behind the display.

  • 2Displays
  • 1Controller per content
  • remotelymaintained from Cologne

Reference: Optik Ebeler, KaarstPlans & pricing →

Everywhere people walk by.

Four sectors, four sets of requirements. What looks different in fashion than in hospitality, what real estate does differently from chains — and what they all have in common: a shop window that can sell.

Fashion shop window with mannequins under arched windows
Fashion & Lifestyle

Lookbook in the shop window.

New collection in motion. Season change without poster printing. Sale phases at the click of a button.

Café menu board on a brick wall, calmly integrated
Hospitality

The menu in the window.

Dish of the day, digital. Happy hour on a schedule. Cafés show breakfast in the morning and cocktails in the evening — automatically.

Illuminated optician's shop window at night
Real estate & Services

Listings that stay current.

Sold properties disappear, new ones appear — without anyone having to swap posters. Visible 24/7, on Sundays too.

Branch with several digital displays on the wall
Chains & Franchises

Pharmacies, opticians, banks & more.

Hundreds of locations with an identical presence. Central control, local adjustment — when the branch in Bremen needs something of its own.

Five environments, one system.

Illustrations of how Ventaluz works in typical environments: shop window, bar, supermarket, kiosk and foyer, by day and by night, with sample content from the modules. Two views show the guest with a phone in hand: at the bar counter and at the reception in the foyer. Not photos, but examples that show proportions and lighting.

Shop window · Night 55″ suspended in the window, 43″ totem in portrait, 75″ on the back wall
Modern shop window by day with suspended display and totem
Shop window · Modern · Day
Period-building shop window at dusk with glowing displays
Shop window · Period building · Evening
Detail view of a window display in a boutique at night
Boutique · Detail · Night
Bright bar with menu board above the back bar and counter display on the counter
Lounge · bright · Day
Close-up of a small display on the counter of a bar
Bar · Counter display
Discounter overview: checkout zone with displays on the poles, aisle with hanging screens and chiller cabinet
Discounter · Overview
Modern kiosk at night, seen from the street
Kiosk · Modern · Night
Reception area of an office building with video wall and wayfinding
Foyer · Administration

All views are illustrations, not photos; the content on the screens is sample content. What it looks like in your shop, we settle on site, with your measurements and your content.

Get in touch

Optical practice meets web studio.

Ventaluz is a cooperation between Haufschildt Optik GmbH and the Lightsignalmedia Group. One side has known everyday life in the shop window for decades, the other builds the digital infrastructure behind it.

We build what we would run ourselves: robust, honest, long-lasting. No venture-capital story. Instead: close collaboration with our customers, named contacts, service that picks up the phone.

— Cooperation
Ventaluz

A cooperation brand of two complementary houses — one from optical and shop-window practice, one from digital tool development. Together we build Ventaluz: digital shop windows for local businesses.

Optical machines · Service · Shopfitting
haufschildt-optik.com ↗
Lightsignalmedia Group
Studio · Cologne · since 2018
lightsignalmedia.group ↗